Legacy of Traditional Medicines & Ancestral Rituals in Modern Cosmetics

In a world where the quest for beauty and well-being is ever-present, the modern cosmetics industry sources its inspiration and innovations from the treasures of traditional medicines and ancestral rituals. For centuries, cultures around the world have developed skin and hair care practices based on natural ingredients and techniques transmitted from generation to generation. Today, these traditions continue to guide and enrich contemporary cosmetics. It’s a legacy from the past to the future, a celebration of beauty in all its forms.

Ancestral Wisdom:

An overall wellness philosophy

Traditional medicines, such as Ayurveda in India, Traditional Chinese Medicine and the remedies of ancestral communities, have traditionally placed the utmost importance on harmony between body and mind.

 

These ancestral medical systems rely on a multitude of plants, herbs and minerals not only to treat illness, but also to maintain healthy, radiant skin. These ingredients, which have been used for thousands of years, are now key elements in many cosmetic products.

 Biotech: between traditions & high technologies

Ethical biotechnologies, pioneered by Greentech for over 30 years, are a legacy of ancestral know-how, enhanced by cutting-edge extraction techniques that preserve and maximize the benefits of natural ingredients. A perfect synergistic blend between tradition and modernity to meet contemporary demands for performance and sustainability.

The result is skin and hair care active ingredients that respects both people and the environment, while delivering visible, long-lasting results.