• A 100% of natural origin care
The flagship active ingredient of this product is a natural active ingredient from an alga living in the depths of the Indian Ocean and Madagascar: Halymenia Durvillei. Also, the surfactants used are of plant origin and the fragrance is an essential oil of lemon. The softening / hydrating effect is provided by Inca Inchi oil, a famous seed from Peru and used in the past by the people of the Incas.
• A soap dedicated to modern lifestyles
9 out of 10 people live in a polluted environment according to the WHO (report 2018). The modern world results in daily increasing exposure to environmental stresses such as UV rays, pollution, cigarette smoke, urbanization or climate change, which can eventually lead to skin disorders. Stress, emotions, nutrition or hormonal factors can also have deleterious effects. Daily protection then becomes a major issue. ANDROGYNE provides overall protection for the skin.
• A connected packaging for a “phygital” product
How about making your soap “talk”? ANDROGYNE is not a soap like the others, it is a phygital soap, a soap of a new era. More than a simple contraction of the words “physical” and “digital”, it is a real experience that is offered to the consumer. An NFC connected label is affixed to the product, it is enough to approach an NFC-compatible smartphone and they communicate immediately, without having to download an application. Soap then becomes the key to a digital world, allowing a real journey to the center of the soap. Formula, origin of the ingredients with a film on the associated sectors, advice on use, explanation of the concept … but also the possibility of showing promotional actions in real time to buy even more products of the brand. Everything becomes possible.
• A product that breaks the rules
ANDROGYNE proposes to democratize the use of the badger initially designed for men by also adapting it to women. It is a question of satisfying the eternal feminine fantasy of the typically masculine gesture of depositing shaving foam on the face.